MA Luxury Brand ManagementGoldsmiths, University of London
MA Luxury Brand Management
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Descrição da #Educacao#
MA Luxury Brand Management
The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
Requisitos de Admissão
You should have (or expect to be awarded) an undergraduate degree of at least Upper Second Class standard or equivalent. Entrepreneurs or industry professionals may gain entry by prior accredited learning, subject to stringent evaluation criteria.
We accept a wide range of international qualifications. Find out more aboutthe qualifications we accept from around the world.
If English isnt your first language, you will need an IELTS score (orequivalent English language qualification) of6.5 with a 6.5 in writing and no element lower than 6.0to study this programme. If you need assistance with your English language, we offer a range ofcourses that can help prepare you for postgraduate-level study.
For more information about admission requirements, please visit the university website
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Conteúdo do programa
- Luxury Brands: Retail, Digital and Marketing
- Luxury Brand Management
- Intellectual Property, Trademarks and Brands
- Consumer Behaviour
- Psychology of Marketing and Advertising
- Marketing Strategy
- Project Management
- Tourism in Asia
- Cultural and Creative Tourism
- Culture, Tourism and Regeneration
- Museums and Galleries as Creative Entrepreneurs Communicating Culture
- Interpretation, Education and Communication in the Art Museum
- Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory
- Entrepreneurial Modelling
- Creative Social Media
Bolsas de estudo e financiamento
Several scholarship options are available. Please check the university website for more information.
- Local students - full-time: £10870
- Local students - part-time: £5435
- International Students- full-time: £19660
Oportunidades de carreira
This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.
This sector covers a wide range of creative industries and the combination of compulsory and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.
Marcar - obrigação livre
Goldsmiths, University of London
A criatividade sempre foi a marca registrada da Goldsmiths. A excelência acadêmica e o conteúdo imaginativo do curso se combinam para criar um lugar onde as mentes criativas possam prosperar e as idéias possam crescer. Nossos cursos e atividades de...
Por que estudar no Goldsmiths, University of London
At Goldsmiths we're constantly exploring, questioning and reshaping the world. You can challenge yourself through our innovative degrees and world-leading academics that will inspire you to see the world differently.
At Goldsmiths you’ll change how you think and be inspired to develop fresh ideas and new approaches to your studies. We champion degrees that provoke thought and stretch the imagination. That’s why so many of our former students are leading the way in reshaping the sociocultural landscape on a global scale.
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